Attracting the best talent to purpose-driven companies increases their chances of success.
It also sends a message: we reject the grow-or-die ethic, which is enabled by debt financing or massive funding rounds and, quite often, detrimental to the planet and its inhabitants.
The organisations we want to see succeed are those whose environmental and societal impact is positive, sustainable and measurable. They are human-centered, frugal organisations that carry out their activities with respect for their stakeholders.
